Have you ever wondered why some wellness products become viral sensations while others fade into the background? Enter The Coconut Cult—a probiotic coconut yogurt that has taken over social media feeds, grocery shelves, and gut health discussions. At a staggering $39 a jar, this is no ordinary yogurt. It’s been described as a game-changer for digestion, an indulgent splurge for health-conscious eaters, and, for some skeptics, a wildly overpriced fad. Naturally, I had to dive in and discover for myself if this yogurt is worth the buzz—or just a pricey obsession.
Spoiler alert: my journey with The Coconut Cult was anything but boring. I tasted, researched, and reflected on how it fits into my routine. Here’s everything you need to know about the yogurt that has people questioning their grocery budgets—and their probiotics.
What Is The Coconut Cult?
The Coconut Cult isn’t your run-of-the-mill yogurt; it’s a carefully crafted concoction of coconut cream, coconut water, and coconut meat, fermented with a proprietary blend of probiotic strains. It all started with Noah Simon-Waddell, the brand’s founder, who struggled with chronic gut issues for years. Frustrated by medications and conventional treatments, Noah turned to whole, organic foods and homemade yogurt as his path to healing.
This led him to create what we now know as The Coconut Cult—a yogurt designed to deliver a gut-healing punch without fillers, binders, or refined sugars. Fast forward seven years, and The Coconut Cult has gone from a passion project to a wellness juggernaut. It’s stocked in Whole Foods, Erewhon, Sprouts, and other upscale grocers, and it’s a staple in the diets of wellness influencers and gut health enthusiasts alike.
But what makes this yogurt so special? Unlike most commercial yogurts, which are often pasteurized and loaded with sugar, The Coconut Cult prioritizes high-quality, organic ingredients that truly nourish your microbiome.
The Experience: How Does It Taste?
Let me start by saying this: if you’re expecting a sweet, dessert-like yogurt, you’re in for a surprise. Coconut Cult is tart, tangy, and intense. Its texture is thick and slightly chunky—somewhere between yogurt and cottage cheese. It’s not the kind of yogurt you pile into a bowl with granola and berries; a little goes a long way.
For me, the taste wasn’t startling at all. As someone who regularly consumes yogurt and fermented drinks, I found the tart, tangy flavor to be familiar and enjoyable right from the start. However, I can see how it might be an acquired taste for those who aren’t accustomed to the boldness of fermented foods. Its unapologetically tangy profile could take some getting used to, especially if you’re coming from sweeter, store-bought yogurts.
Each flavor has its unique charm, but they all share that distinct Coconut Cult tang. While the yogurt may not be for everyone, the variety of flavors provides plenty of room for experimentation. Whether you want to keep it simple or venture into dessert-like territory, there’s likely a flavor that aligns with your preferences. For me, the deeper I explored these options, the more I began to see the appeal of treating this yogurt as a versatile, health-conscious indulgence.
The Final Verdict
From the first week, I noticed real changes. My digestion felt smoother, with less bloating and a regular rhythm I hadn’t experienced in a while. I also felt oddly more energetic and found the yogurt satisfying enough to curb my usual sweet cravings. While it’s hard to quantify its impact on gut health without lab tests, the overall sense of balance and wellness I felt made me believe in its efficacy. It’s like having a high-quality probiotic supplement and indulgent treat rolled into one.
I found The Coconut Cult works best when treated as a probiotic supplement rather than a traditional yogurt. A small spoonful in the morning on an empty stomach jumpstarts digestion, while a dollop in a smoothie or as a guilt-free dessert replacement feels indulgent. Its tartness pairs well with sweeter elements, making it versatile in small doses.
Is $39 a Jar Justified? My Honest Opinion
Let’s address the elephant in the room: the price. At $39 a jar, The Coconut Cult is undeniably a luxury item. It’s not something most people can (or should) buy weekly. However, when you consider the benefits—both for gut health and as a probiotic supplement—it starts to feel more justifiable.
For comparison: a high-quality probiotic supplement can easily cost $30–$50 per month. With The Coconut Cult, you’re essentially getting a two-in-one: probiotics and a delicious snack. That said, I won’t pretend it’s easy to splurge on yogurt. If you’re looking for more budget-friendly alternatives, products like kefir or traditional coconut yogurt can still provide good probiotic support without breaking the bank.
For those willing to invest in their gut health, it offers a powerful probiotic boost with clean, thoughtfully sourced ingredients. It’s a splurge—but one that feels intentional and rewarding when used mindfully.
If you’re curious, I say try it at least once.
Love,
Rae
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