The Cold Girl Makeup trend may have originated as a TikTok sensation a couple of years ago, but it’s definitely not going anywhere, especially with Hailey Bieber putting her own spin on it. If you're someone like me who doesn't get the luxury of experiencing chilly winds and frosty mornings, this makeup look is a fun way to recreate that 'I've just come in from the cold' flushed look.
Recently, Hailey shared a TikTok tutorial that is bringing this winter-inspired beauty trend back into the spotlight. Here’s everything you need to know about the Cold Girl Makeup, and why Hailey's tutorial is still one of the most relevant beauty moments this season.
As someone who loves natural makeup with a little bit of glam, I’m totally on board with this trend. The Cold Girl Makeup is effortlessly chic and has a very youthful vibe. I live in a warm climate, so I don't exactly experience the kind of cold temperatures that would naturally bring out this look. However, I’ve found that using a blush with a slightly cooler undertone helps achieve that same flushed effect without looking too overdone.
Plus, the entire aesthetic of the Cold Girl Makeup is all about creating that healthy, dewy glow—and honestly, who doesn't love that? What I especially love about Hailey’s tutorial is how wearable the look is. It doesn’t require a lot of complicated steps, and you can easily adapt it to your personal style by adjusting the intensity of the blush or the shimmer. It’s perfect for anyone looking to embrace that fresh, outdoorsy beauty without stepping outside in freezing temperatures.
The Star Product – Hailey’s Rhode Pocket Blush
When Hailey Bieber drops a makeup tutorial, you know it’s going to go viral. But the Cold Girl Makeup is a trend that’s already proven its staying power. Inspired by the flushed cheeks and glossy skin that comes from braving the cold outdoors, this makeup look is all about creating that radiant, winter-fresh vibe.
It’s that rosy, wind-kissed glow that makes you look like you’ve just walked out of a snowstorm—minus the actual snow. In the TikTok video, Hailey takes center stage with her Rhode Pocket Blush, a product from her own brand, Rhode. As Hailey applies the blush, she covers a wide area of her cheeks, blending the rich pink shade from under her cheekbone and up toward her temples, creating that signature flushed appearance. The blush also extends across the nose, adding that cold, just-walked-out-into-the-cold effect.
In case you’re wondering, the shade Hailey uses is believed to be one of the two shades from Rhode’s Pocket Blush line—either Piggy or Juice Box—both of which are perfect for creating that natural, wind-chilled flush. As someone who’s constantly on the lookout for new makeup products that can give me that fresh and natural glow, I’ve been eyeing Rhode’s blush ever since Hailey started promoting it. The blendability and pigment of the blush really set the tone for the entire look.
The next step in Hailey’s cold-inspired look is adding a layer of frost. She swipes on Fenty Beauty's Diamond Bomb All-Over Diamond Veil highlighter onto her eyelids, giving her eyes a soft, frosty shimmer. This touch of highlighter adds a little extra frost without overwhelming the fresh glow of the blush. A touch of sparkle at the inner corners of the eyes also helps bring attention to the eyes, making them appear wide and awake—a perfect complement to that flushed glow.
To complete the look, Hailey applies the Rhode Pocket Blush to her lips, giving them a pink-tinted, glassy finish. While she didn’t explicitly mention a new product in the video, many speculate that she used a lip liner from Rhode, which fans are eagerly waiting for. The lip gloss effect is subtle, but it gives the perfect touch of softness to match the natural, flushed skin. The beauty of this makeup is how effortless it looks, all while creating a beautiful, balanced radiance.
More Than Just a Trend
While trends come and go, Hailey’s tutorial proves that Cold Girl Makeup has a timeless quality to it. The combination of flushed cheeks, a subtle shimmer, and glossy lips creates a healthy, youthful appearance that never goes out of style. What makes it even better is that Hailey’s tutorial highlights how to achieve this look with accessible products that can work for anyone, regardless of skill level.
This makeup tutorial also shows that the key to great beauty is not about perfection—it’s about creating a look that enhances your natural features and makes you feel good. And that’s exactly what Hailey Bieber does with her Cold Girl Makeup. The trend doesn’t rely on heavy foundations or overly dramatic eyeshadows; instead, it focuses on soft, glowing skin and healthy radiance.
After watching Hailey Bieber’s tutorial, I’m convinced this trend isn’t going anywhere anytime soon. With its focus on natural beauty, soft flushes of color, and radiant skin, this makeup look is versatile, accessible, and timeless. While I might not be able to experience the cold weather the way others do, I’m happy to recreate that chilly glow using a few simple beauty products.
It’s an easy-to-follow routine that can be adapted for any occasion, and it will undoubtedly make you feel refreshed, glowing, and ready to take on the day.
Love,
Rae
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