Huda Beauty’s Blush Filter Soft Glow Liquid Blush: A Full Review

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Everywhere I look, from TikTok to new product launches, it feels like we’ve fully embraced the "blush girl era." And honestly? I get it. A good blush instantly wakes up your face and gives you that fresh, youthful glow.

So when Huda Beauty dropped the Blush Filter Soft Glow Liquid Blush, I knew I had to get my hands on it. Huda Kattan claimed it was so easy to use that you could apply it with your eyes closed. That’s a bold claim, and if you’ve ever struggled with liquid blushes that go on patchy or refuse to blend (been there, done that), you know why I was both excited and skeptical.

Here’s my full experience with this blush—from the first application to how it wore throughout the day.

First Impressions: Packaging & Formula

First things first, the packaging. It’s sleek and compact, which I appreciate because it doesn’t take up too much space in my makeup bag. The doe-foot applicator makes it super easy to control how much product you’re applying—no squeezing out too much and making a mess.

As soon as I opened it, I noticed a sweet, candy-like scent. It’s not overwhelming, but it’s definitely there. If you’re sensitive to fragrance in makeup, this might be something to keep in mind.

The formula itself feels creamy and blendable. It’s not too watery but not thick either—just that perfect middle ground that makes application easy. It promises a soft, radiant finish, and I couldn’t wait to see if it delivered.

Application: Is It Really That Easy?

I’ve tried my fair share of liquid blushes that were either too sheer, impossible to blend, or dried way too fast. So I was curious to see if this one lived up to its "foolproof" claim.

I applied three small dots on my cheekbones and blended with a dense brush. It melted into my skin effortlessly, creating a soft-focus, natural flush. Even when I accidentally applied too much (because let’s be real, it happens), it blended out smoothly without looking streaky or harsh.

One thing I noticed is that it sets pretty quickly, so it’s best to blend one side at a time. But the real standout? It doesn’t mess with your foundation. No patchiness, no lifting—just smooth, even color.

Longevity: Does It Actually Last?

The real test for me is how long a product lasts, especially since I have combination skin that can sometimes eat up makeup by midday.

I applied this blush in the morning, went about my day, and checked in the evening. It was still there. No weird fading, no blotchiness—just a soft, diffused color that held up surprisingly well. Even in humid weather, it stayed put. If you want extra staying power, you can set it with a light dusting of powder or layer a powder blush on top, but I didn’t find it necessary.

Final Verdict: Worth the Hype?

For me, absolutely. This blush is beginner-friendly, blends like a dream, and lasts all day without requiring constant touch-ups. The finish is that perfect balance between dewy and matte—it just makes your skin look fresh and naturally radiant.

If you’re someone who loves ultra-pigmented blushes that give instant color payoff (think Rare Beauty level intensity), this one might feel a bit more subtle. It’s buildable, which I personally love because it gives more control over the intensity. You can go for a soft flush or layer it up for a more dramatic look.

The scent is something to keep in mind—there’s definitely a sweet, candy-like fragrance. I don’t mind it, but if you’re sensitive to scented makeup, this could be a deal-breaker. That being said, once it’s on your face, the scent fades pretty quickly.

What I love most is how effortless it is. Some liquid blushes require a ton of blending or have a steep learning curve, but this one is truly foolproof. It works well with fingers, a brush, or a sponge, and no matter how I applied it, I got a smooth, even finish.

I’ve been reaching for it almost every day since I got it, and that says a lot. It’s rare for me to stick to one blush when I have so many in my collection, but this one has earned a permanent spot in my makeup routine. It’s the kind of product that just works, no matter what kind of makeup look I’m going for.

Whether I want a no-makeup makeup look or something more glam, it fits right in.

If you’re looking for a long-wearing, easy-to-use liquid blush that gives a fresh, soft-focus glow, this one is definitely worth checking out.

Love,

Rae