Hailey Bieber is no stranger to setting trends. From her signature “glazed donut” skin, the return of ballet flats, or her effortlessly cool street style, she has a way of making anything look instantly covetable. Now, she’s bringing her impeccable taste to FILA with a brand-new collaboration that merges classic athleisure with modern, elevated essentials. The much-anticipated collection has finally dropped, and it's everything we expected—effortless, versatile, and undeniably stylish.
Hailey’s relationship with FILA isn’t new. She’s been a fan of the brand’s retro aesthetic for years, even starring in a self-styled campaign for them in 2022. That partnership evolved when she was named a global brand ambassador in 2023, and it was only a matter of time before a full-fledged collection followed.
While her original designs were slated for Fall/Winter 2024, life had other plans—namely, her pregnancy. But now, after two years in the making, the Hailey Bieber x FILA collection is here, and it’s worth the wait.
A Collection That Screams Effortless Cool
Hailey’s approach to this collection is simple: if she wouldn’t wear it, it’s not in. That means every piece embodies her personal style—laid-back, sporty, but always polished. The collection features 13 pieces, each a modern take on FILA’s most iconic designs. The color palette is sleek and sophisticated, with black, white, FILA green, and soft yellow dominating the lineup.
The staples? A mix of relaxed yet elevated essentials: baby tees, breathable tanks, slouchy sweatpants, and crinkle pants that strike the perfect balance between comfort and structure. For a preppy edge, the lightweight pleated tennis skirt and oversized knit sweater bring a touch of vintage FILA nostalgia, while the padded jacket and oversized FILA pullover add statement-making energy.
Each piece is designed to fit seamlessly into an on-the-go lifestyle, whether it’s a morning coffee run, a pilates session, or a casual work-from-home day.
Campaign Imagery That Feels Personal
To introduce the collection, Hailey collaborated with renowned British photographer Harley Weir. The campaign feels intimate and refreshingly real, capturing Hailey in moments that reflect her new phase of life—errands, morning routines, and the beautifully chaotic rhythm of new motherhood. Dressed in FILA’s latest, she’s seen juggling daily essentials: a baby bottle, groceries, a plushie, and, of course, a croissant. It’s an authentic glimpse into her world, one that makes the collection feel even more relatable.
More Than Just a Clothing Line
Beyond the campaign, Hailey also released a short documentary on her YouTube channel, taking fans behind the scenes of the collaboration. Directed by Michael D. Ratner and produced by OBB Pictures, the film dives into her creative process, from the early design phases to finalizing details. It’s clear that this wasn’t just another celebrity-brand partnership—Hailey was deeply involved in crafting each piece, ensuring they aligned with her vision of blending beauty with functionality.
The It-Girl Effect: Why This Collection Works
Hailey has mastered the art of making casual wear look put together. She’s known for mixing oversized silhouettes with sleek accessories, always achieving that perfect blend of sporty and chic. This collection encapsulates that effortlessly cool vibe.
FILA’s heritage is rooted in timeless sportswear, and Hailey’s touch brings it into the now. She understands what works—classic silhouettes, clean lines, and high-quality fabrics that make basics feel anything but basic. The pieces aren’t just trendy; they’re wearable, and that’s what makes them stand out.
Here Are Some of Our Favorites From the Collection
Each piece in the collection is thoughtfully designed to bring a fresh yet timeless feel to athleisure. Whether you gravitate toward the structured outerwear, the relaxed everyday staples, or the sporty-chic separates, there’s something for everyone.
Hailey Bieber’s FILA collaboration is a masterclass in effortless style. It’s wearable, versatile, and perfectly aligned with the current demand for stylish yet functional fashion. Whether you’re a longtime FILA fan or just looking for elevated athleisure pieces, this collection delivers. Hailey has once again proven that she has an eye for what’s next, and this collaboration cements her status as a true style icon.
Love,
Rae
Image Credits - All images belong to https://www.fila.com/us
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