Primark has teamed up with Pinterest to create a homeware collection that feels like stepping into a curated Pinterest board in real life. This collaboration brings together Pinterest’s trend-driven insights and Primark’s affordable approach to interior design, making it easier than ever to bring dreamy aesthetics into everyday spaces.
The collection is divided into three aesthetics: Cosy Cottage, Minamaluxe, and Dainty Décor. Each theme taps into different moods—whether it’s rustic warmth, clean minimalism with a luxe touch, or delicate and whimsical details. What makes this collection even more exciting is how Pinterest’s new collage feature allows you to visualize and plan your home décor effortlessly, making inspiration feel more tangible than ever.
Beyond this collection, home décor trends are evolving in 2025 with a focus on personality, playfulness, and comfort. Rich, bold hues—especially deep reds—are making their way into interiors, adding an inviting and dramatic flair.
Playful design elements like contrast-painted trims, murals, and hand-painted details are becoming more popular, bringing a sense of creativity and individuality into spaces. There’s also a growing love for medieval-inspired interiors, with ornate details and rich textures giving homes a regal yet cozy vibe.
Gardens are shifting towards a more organic, unstructured feel, embracing nature’s wild beauty rather than strict landscaping rules. This approach allows for more biodiversity, creating outdoor spaces that feel lush, effortless, and full of life.
Here are some of our favorites from the collection— each piece is thoughtfully designed to bring warmth, style, and personality to your space. Whether you love neutral tones, cozy textures, or statement pieces, this collection has something for everyone.
The biggest takeaway from these trends? Home décor in 2025 is all about making spaces feel deeply personal, expressive, and welcoming. Whether through Primark’s new Pinterest-inspired pieces or by experimenting with colors, textures, and organic elements, it’s about creating a space that truly feels like home.
Love,
Rae
Image Credits - Алеся Горбунова
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